The National Trust appoints marketer to oversee supporter division

The National Trust has promoted Sue Wilkinson to head its newly created marketing and supporter development division as part of move to focus on its membership base. She takes over the role on June 4.

Wilkinson was previously member and visitor marketing director. She will now be responsible for a range of divisons such as membership, marketing and communications, fundraising and retail. She will oversee nearly 500 people across the organisation.

The National Trust is one of the world’s largest conservation organisations and looks after historic locations across England, Wales and Northern Ireland, including 300 historic houses and gardens, 700 miles of coastline and 250,000 hectares of open countryside.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here