Under-fire Cadbury looks to slash costs

Cadbury Schweppes is understood to be planning a four-year cost cutting programme that is expected to include job cuts and the closure of its Mayfair office. It is thought that the strategy will be announced by chief executive Todd Stitzer at a presentation later this month.

The programme, which is expected to see cuts of £200m to £300m made, is its biggest review since it announced the Fuel for Growth programme in 2003. That saw the closure of more than 30 factories worldwide.

The plans come after a tough year for the confectionery and drinks giant including last year’s salmonella scare. It is thought to have cost the company £30m and it is still facing prosecution for its handling of the situation. Its £10m launch of chewing gum brand Trident was also hit after the Advertising Standards Authority pulled its launch advertising for being racist (MW March 29).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here