Barr takes John Lewis marketing director role

Gill Barr has been appointed marketing director at John Lewis after five months in the role on an interim basis. The retailer has also made the role a board level position.

She will continue to report into commercial director Phil Hullah, who takes on additional responsibility for the systems directorate, such as the retailer’s internal IT infrastructure, on June 18. Barr joined the department store chain earlier this year following the departure of previous marketing director Andrew Woodward last December.

John Lewis is currently overhauling its retail marketing strategy after deciding to delay a planned TV campaign, created by Lowe London, until the autumn. Barr has bought in integrated agency Circus to work on the new strategy with the senior management. Lowe was appointed to handle its £13m advertising account last July.

Prior to joining John Lewis, Barr was chief executive of Deliverance Limited, a home dining service, and business development director at Woolworths. She has also held a variety of roles at Kingfisher, KPMG and Freemans.

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