Flybe launches green labelling scheme

flybe.gifFlybe, the regional airline, is launching a scheme to offer its passengers the opportunity to offset the carbon emissions from their flights. It will provide a detailed breakdown of the plane’s fuel consumption, carbon emissions and noise patterns.

The airline’s “green guide” will inform consumers about the environmental damage from each flight using a traffic light scheme so they can make a decision on whether to offset their carbon emissions. It will show a red, amber or green light against the information to show the level of damage the flight will cause.

Flybe has appointed PURE,the air quality charity,, to offset scheme for passengers.

The carrier’s chief executive and chairman Jim French says: “Flybe acknowledges that human activity, including air travel, is contributing to global climate change.”

The scheme is in response to the Stern Report, which called for ‘labelling’ to help consumers and businesses make responsible decisions on environmental issues.

Latest from Marketing Week

Mark Ritson investigates: Recreational marijuana

After probing America’s newest industry four key questions spring to mind: Which will be the big marijuana brands of the future? Why does scale drive ad effectiveness? What day is it? And, why have my legs stopped working?


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here