Harman supports ban for junk food ads

Harriet Harman, the Labour MP and candidate for the party’s deputy leadership, has pledged her support for a campaign to ban “junk food” adverts to children before 9pm. The campaign is also supported by health campaigners and chefs Anthony Worrall Thomson and Raymond Blanc.

A letter, written by the Children’s Food Campaign and signed by groups such as the British Heart Foundation, has been sent to senior politicians to support the Television Advertising Bill, which was introduced by Baroness Thornton. It calls for advertising of food high in fat, salt and sugar (HFSS) to be banned before 9pm and also for the restriction advertising of food “ranges” containing HFSS items before 9pm. It also wants to stop HFSS food companies sponsoring shows before the watershed.

Earlier this year, new rules were introduced to stop food companies advertising HFSS products around children’s programming after a review by broadcast watchdog, Ofcom. Campaigners for food, health and children’s groups do not believe the rules go far enough and have continued to call for tigther regulations.

The campaign is supported by more than 50 health, consumer and children’s organisations. The Children’s Food Campaign is supported by 300 organisations and is coordinated by Sustain.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here