Slingbox appoints agency for launch campaign

Kitcatt Nohr Alexander Shaw has been appointed by Sling Media to create the UK launch campaign for new digital TV device, Slingbox. It won the business without a pitch.

Slingbox, which is already available in the US, allows viewers to connect their set-top boxes to the internet so they can watch their satellite or cable TV package and recorded shows through a computer or mobile phone at home and abroad.

It is understood that the integrated campaign will include radio and online activity although it has yet to appoint a media agency. A decision is due shortly.

The device is available in retailers such as Currys.digital, PC World and John Lewis and it does not charge a monthly fee. Sling Media sold 100,000 units in the US in the first six months after it was launched.

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