Kitcatt Nohr Alexander Shaw has been appointed by Sling Media to create the UK launch campaign for new digital TV device, Slingbox. It won the business without a pitch.
Slingbox, which is already available in the US, allows viewers to connect their set-top boxes to the internet so they can watch their satellite or cable TV package and recorded shows through a computer or mobile phone at home and abroad.
It is understood that the integrated campaign will include radio and online activity although it has yet to appoint a media agency. A decision is due shortly.
The device is available in retailers such as Currys.digital, PC World and John Lewis and it does not charge a monthly fee. Sling Media sold 100,000 units in the US in the first six months after it was launched.