Cadbury axes senior managers as part of cost-cutting drive

Cadbury managing director Simon Baldry is leaving the company as part of the major cost cutting plans announced last week. It is understood that Baldry is one of nine senior managers that have been cut. 

The confectionery giant will announce its full strategy in June 19 but it has already confirmed that it plans to cut 100 senior management jobs and move out of its Mayfair head quarters. It is also expected to announce factory closures. 

As part of the restructure, Cadbury is dividing its business into four regions rather than three as it previously has. It is splitting Europe, Middle East and Africa into two. The Americas and Asia regions will remain the same. 

It is also looking to sell off its soft drinks division, which includes the Schweppes brand.

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