Research group Toluna has launched a specialist research panel of over 150,000 consumers to study attitudes around green and ethical issues.
Toluna says GreenConsumer panel has been rolled out in response to growing demand for green and ethical consumer research studies across the packaged goods and automotive sectors. The company claims that the sample size of GreenConsumer represents the world’s primary source of online research samples for ethical and green consumer studies.
Toluna says the panel will provide access to niche “green” targets such as high weekly spenders on fair trade and organic packaged goods products, as well as consumers of specific products such as organic chocolate, yoghurt and fair-trade honey. It will also offer access to consumers who are considering or who have bought fuel-cell/ hybrid cars as well as those who have opted deliberately to use public transport for “green” political reasons. Also profiled are members of green political and charitable organisations as well as individuals who recycle specific types of materials.
“Toluna GreenConsumer has been developed in direct response to the demand for organic and fair trade consumer studies. It is part of our strategy to create value for our clients by providing them with instant access to niche targets across multiple sectors,” says Toluna chief executive Frederic-Charles Petit.
Toluna claims to be Europe’s leading independent online panel and technology provider to the global marketing research industry. It provides sample and custom panel building expertise to over 250 market research agencies from offices across Europe and North America.