Asda is using comedian Paul Whitehouse to front its latest ad campaign. The ads promote the supermarket’s range of milk and show Whitehouse milking cows and helping in-store.
The campaign, which has been created by Fallon and breaks tomorrow (Friday), will be the same “fly-on-the-wall” style as the retailer’s previous ad, which featured Victoria Wood working at an in-store bakery in Newcastle.
Asda wants to promote the fact it sources milk from 550 approved farmers meaning it does not have to travel far to stores. This, the grocer says, enables it to offer a seven-day freshness guarantee on all its milk.
Fallon won Asda’s £45m account after marketing director Rick Bendel axed 18-year incumbent Publicis – his previous employer.