Home Office campaign threatens kerb crawlers with heavy fines

Kerb%20crawlersThe Government has launched a multi-million pound advertising campaign warning kerb crawlers of an arrest and a fine, as part of its crackdown on prostitution.

The campaign by the Home Office will include local radio station ads warning kerb crawlers if caught it could “bring shame to their family, friends and employers”. The ads will also caution kerb crawlers over a potential arrest, a court appearance, warning letters to their homes, a £1,000 fine and a potential driving ban.

The series of ads will proclaim reminders to potential kerb crawlers that “the price they pay for sex may be more than they bargained for.”

The Government’s prostitution strategy, which provides a framework for local areas to develop their own responses, aims to shine the spotlight on those creating the demand for street-based prostitution – kerb crawlers.

The campaign has been created by Rainey Kelly Campbell Roalfe/Y&R and will target key target areas including London, Bristol, Middlesbrough, Southampton and Leeds.

A Home Office research study, published in 2004, profiled 127 kerb crawlers and found that they were aged between 17 and 80, almost half were married, two-thirds were in full employment and three-quarters had no previous criminal convictions.

A statement from the Home Office minister Vernon Coaker says: “Local communities are fed up with street prostitution. For the residents it is intimidating, unpleasant and unsafe.

“Kerb crawlers make a choice when they pay for sex and I want to make them think twice. This campaign sends a stark warning to them that the price they pay could be more than just financial. It could cost them their

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here