Innocent Drinks, the smoothie brand, is seeking an advertising agency for its £4m account. The business is currently handled by Lowe London, which is understood to be repitching.
It is thought that the review, which is being handled by Creative Brief, has been triggered by the arrival of marketing director Gareth Helm, who joined the company at the end of last year. It is understood that co-founder Richard Reid, who appointed the agency, has been focusing on Europe since Helm, a former Nestl™ marketer, joined the company.
The company is in early stages of the review and it is thought to have spoken to several agencies about the business. Earlier this month, Innocent appointed Soup to handle the online creative for its summer events.