Iris Experience appoints director

Iris Experience, the below-the-line agency’s experiential division, has strengthened its senior management team with the appointment of Dale Barker as director. Barker joins from Lime with a brief to expand the agency’s portfolio of experiential disciplines.

Barker has held senior positions at iD and Cord Promotions and spent five years at Lime. At Iris, he will assume responsibility for developing the agency’s retail, roadshow and guerrilla components and incorporating them into integrated marketing campaigns.

Barker’s arrival continues a rapid period of expansion for Iris Experience and follows the appointment of Cameron Day as business development director in April.

Barker says: “I see my role as heading up disciplines that have always existed here but also furthering them with my own experience of the industry.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here