Mason Zimbler man at the top of the world

James%20KerrAt first the Diary wasn’t quite sure what James Kerr did to annoy his colleagues at integrated digital marketing company Mason Zimbler. But they teamed up with local suppliers in Bristol to pay to send the production manager on a trip far and high away – to the top of Everest, in fact.

As it turns out, James’ offence was nothing more than admitting that conquering the world’s tallest mountain was one of his goals on a “life development” course held by the company. After six weeks on the slopes, a great deal of mental and physical preparation and the aforementioned sponsorship, James achieved his goal.

So congratulations James. Has the Diary ever mentioned that one of its goals is to spend a year suffering the hardships of life in the Caribbean?

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here