The Engine Group to launch full-service digital agency

Peter%20ScottThe Engine Group, the marketing service group, is moving digital to the “heart of its business” with the launch of a full-service digital agency called Altogether. The new agency will merge its existing digital agencies with DC Interact, which it acquired last week.

Altogether will bring creative agency Meme, search marketing specialist Eyefall, and digital design agency DC Interact under one roof. DC Interact clients, including Tesco Personal Finance and The National Lottery, will move to the new agency, as well Meme and Eyefall clients such as The Number 118 118 and BMW.

Engine Group chief executive Peter Scott says that digital is now part of the “core DNA of today’s marketing campaigns” and Altogether “has been created in recognition of that”. He adds/ “It was imperative that we put digital capabilities at the core of the Engine offering.”

It will offer clients integrated digital strategy, planning and creative expertise as well as Web design, back-end development and search engine optimisation. DC Interact will move into the Engine’s Golden Square offices later this month.

Dave King, the co-founder of Eyefall, will become chief executive of the merged agency, and Tony Gunton, managing director of DC Interact, will become managing director of development services. Meme co-founders Anson Harris and Faraaz Marghoob will become Altogether creative director and director of planning and digital strategy respectively. Eyefall co-founder Scott Muir will become managing director of response-based marketing.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here