Foster’s is launching a new TV campaign to promote its Super Chilled beer brand.
Using the strapline “Foster’s Super Chilled. Well you wouldn’t want a warm beer, would you?”, it features a man at a beach bar. To reach his friends, he performs a range of acrobatics to ensure his beer remains chilled.
The ad was created by roster agency M&C Saatchi and Starcom handles media buying. The campaign is part of a £45m marketing programme that includes Foster’s sponsorship of the Rip Curl Boardmasters and an interactive website at www. fosters.co.uk.