Ikea has appointed Beattie McGuiness Bungay to handle its £12m UK account following a three-way pitch against Wieden & Kennedy and Mother. The pitch was handled by the AAR.
Ikea UK’s most recent advertising for the Swedish furniture retailer was created by Danish agency RBLM but the contract terminated In April. The selection marks a return to a British above-the-line agency for Ikea.
In December last year, Ikea announced its intention to give online advertising a more prominent role in its marketing communications. The company added the Omnicom-owned Agency.com to its roster the previous June. It previously used Karmarama until May 2005. Media planning and buying, which is handled by MediaCom, was not affected by the review.