Eurostar has signed a three-year deal to become the main sponsor of non-league football team Ebbsfleet United as part of a campaign to support the launch of its Ebbsfleet International station in north Kent.
Eurostar claims to be the first train operator to sponsor a football team.
The high-speed passenger train operator will also help the club with its new educational initiative Playing for Success. The Eurostar logo will be included in kit branding, all marketing and promotional literature, advertising and announcements at the club’s Stonebridge Road stadium, as well as match tickets and corporate hospitality packages.
The team’s supporters will be eligible for free travel tickets from Ebbsfleet International to Lille, Brussels or Paris via competitions running through next season.
Ebbsfleet International station opens to passengers travelling from the UK to continental Europe on November 19.