Green Flag TV ad marks campaign launch

Green Flag is launching a major campaign focusing on the company’s speed of service. The campaign will run throughout 2007 and is the first work created for the breakdown service by Shop.

The direct response television ads, which break this week, will run on terrestrial and satellite channels and will have the strapline: “When you breakdown, you just want to get going again quickly. At Green Flag, that’s what we do”.

MacKenzie Crook, star of The Office and Pirates of the Caribbean, provides the voiceover and the execution featues a frustrated looking couple not speaking to each other while waiting for help to arrive.

The company appointed Shop in April. It has developed a campaign that also includes outdoor, radio, direct mail and online activity. Green Flag is the third largest player in the breakdown market and is part of the Royal Bank of Scotland group.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here