Listeners shape future of commercial radio

Commercial radio listeners will be given the chance to air their views on the future of radio this week as part of a major survey across local and national stations. The Big Listen is being led by industry body RadioCentre.

The poll, which is being run by YouGov, starts a week of special programming, including short features headed by celebrities such as Kate Thornton and Suzanne Vega, and online activity. The week will culminate in a live debate that will be broadcast over 50 stations on June 17.

RadioCentre has identified 20 key issues such as the way the internet and digital technology is changing listening habits to the role of radio in discovering new music and broadcasting talent. It is hoped the poll and debate will give listeners the chance to “shape the future of commercial radio”.

Andrew Harrison (pictured), RadioCentre chief executive, says: “This is about engagement with radio audiences on an unprecedented scale. The Big Listen will involve all genres of radio station from music to talk from local to national.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here