Creston revenue jumps 60%

CrestonMarketing services group Creston has announced a 60% growth in revenue for the year to March 31, 2007, in its preliminary financial results this week. The company posted revenue of £69.7m, up from £43.5m a year earlier.

The group, which owns Delaney Lund Knox Warren (DLKW) and below-the-line agency Tullo Marshall Warren (TMW), says headline profit before interest and tax has grown 75% on the previous year. Like-for-like revenue grew at 5% while digital contributed 15% of Creston revenue, up from 10% a year earlier.

Group chief executive Don Elgie says the growth demonstrates the company’s ability to “outperform” the UK marketing services sector. He says the performance is the result of its “highly selective” acquisition criteria.

Creston was created in 2001 and has 10 UK-based marketing services companies spanning advertising, public relations, digital marketing, market research and direct marketing.

In April this year it announced it was to launch in America, with former FCB global chief executive Steve Blamer at the helm. It has also launched digital start-up ventures newvista research and SWAY and entered into a trading partnership with search optimisation company Latitude.

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