BBC Global Channels appoints worldwide marketing chief

BBC Worldwide has poached Warner Bros UK marketing head Beck Diver to lead the marketing of its international channels. Diver joins BBC Worldwide, the commercial arm of the corporation, in the new role of vice-president of marketing for BBC Global Channels.

She will lead the global marketing of the new BBC-branded portfolio of five channels: BBC Entertainment, BBC Lifestyle, BBC Knowledge, CBeebies and BBC HD.

Diver will report to BBC Global Channels managing director Darren Childs and work closely with regional heads when she joins in July. She joins from Warner Bros International Television, where she is UK and Ireland marketing director. She has worked with UK broadcasters on campaigns for shows including Supernatural and The West Wing.

Previously, she was head of marketing at Sky Networks, where she managed the relaunches of Sky Movies and Sky One.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here