Ex-Starcom chief Roberts in talks over start-up agency

Andy Roberts, the former client managing director at Starcom, is poised to return to the industry with the launch of a start-up agency. It is understood that the new venture is due to officially launch in September.

Roberts, who left Starcom after nearly 20 years in March, is thought to be in talks with two high-profile media figures about the launch.

It is believed that the agency will offer clients emerging media services such as branded content, broadcast sponsorship, product placement, advertiser-funded programming and experiential marketing.

A source close to Roberts says the start-up aims to operate a different model to such services offered by traditional media agencies and is a “very interesting proposition”.

Roberts left the agency in January as part of a major restructure orchestrated by UK chief executive Linda Smith that aimed to ramp up its focus on planning.

As part of the changes, she bought in Pru Parkinson, a founding partner of Nylon, as group strategy planning director.

He became client managing director in May last year after Smith restructured the senior management of the Publicis-owned agency around five divisions: Trading, Starcom Mediavest, Starcom, Starcom International and Strategic Planning.

Previously Roberts was managing partner for the Europe, Middle East and Africa region. He started in the media department at Bartle Bogle Hegarty, before being part of the Starcom Motive launch team.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here