Aegis Group, the media and marketing services group, has acquired mobile marketing agency Marvellous Mobile for an undisclosed sum. The company says that the acquisition aims to make it a leader in mobile marketing.
Marvellous, which works with clients including Vodafone and GlaxoSmithKline, offers creative and design work as well as building, hosting and measurement services.
It has been working with Aegis-owned Isobar over the last year. The pair created Sprite Yard, a mobile content platform and interactive community for The Coca-Cola Company. It launched in China earlier this year and will be introduced in the US next month.
Aegis chief executive Robert Lerwill (pictured) says: “We believe the time of mobile is here. Mobile puts communications into the hands of consumers – quite literally. Technology and handset penetration are now at a point where imaginative and interactive content is becoming a reality.”