Blacks on hunt for ad agency

Blacks Outside Leisure is seeking a new advertising agency to handle its Millets and Blacks brands. It is understood to have parted company with incumbent agency Miles Calcraft Briginshaw Duffy earlier this year.

The group is in early stages of the review and has approached a number of agencies about the account.

In February the group reported like-for-like sales had dropped 3.3% in the past year in what it called “a tough retail environment”. Its total sales increased by 1.1%.

The Northampton-based group is one of the largest outdoor retailers in the UK. Along with Millets and Blacks, the group owns boardwear retailers Freespirit and Mambo. It also holds the UK license for US surfing brand O’Neill.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here