TNS overhauls website to engage decision-makers

TNS, the market research company, is overhauling its global website as part of a move to attract and engage major marketing decision-makers online.

The redesigned site, which will have Web 2.0 technology, aims to be easier to use and to help consumers find information more easily. It will have new features such as rich media, video streaming and interactivity where appropriate. The search facility will be powered by Google.

The repositioning aims to make the site easier to use by simplifying the content and make it more relevant to users. It will initially be rolled out in English with local language versions following over the next two years.

The site has been built and designed by Newcastle-based digital agency TH_NK, whose clients include the Halifax, the NHS and ITV.

TNS is the largest market research company in the world, employing more than 15, 000 staff across more than 70 countries.

Revenue in 2006 stood at $1.6bn (£800m).

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