The Financial Times is raising its cover price by 30p in a sign of confidence that the business publication can resist the threat of free content from rival newspapers and the internet.
The price hike will take effect from June 16, with the weekday title increasing in price from £1 to £1.30 and the Saturday publication rising from £1.50 to £1.80.
It follows April’s investment in the weekday and weekend editions of the FT, with new mastheads, more colour pages and new columnists and sections. The refresh aims to position the FT as a modern and accessible newspaper and is backed by an advertising campaign created by DDB London.
The FT was the only national daily paper to report a year-on-year increase in circulation in May, upping it sales by 1,500 to 452,676, according to the Audit Bureau of Circulations (ABC) figures.