LMG, the company that owns the Nectar loyalty scheme, has appointed Dunnhumby executive Peter Gleason as managing director of its new insight and communications division. Gleason was previously managing director of retail media at Dunnhumby.
LMG’s new division, which is already working with Sainsbury’s, provides retailers and packaged goods companies with insight into consumers’ shopping trends from analysis of product and customer information.
Gleason spent six years at Dunnhumby, first as sales director and then head of packaged goods, before taking the role of managing director of retail media. He has also worked at Kimberly-Clark, Mars and Gillette.
LMG chief executive Alex Moorhead says: “Peter brings a wealth of experience, knowledge and relationships to LMG and will accelerate our growth in this area.”
Earlier this year, Nectar, which is the biggest loyalty scheme in the UK, appointed Engine Group-owned brand identity specialist Dave to “reinvigorate” its brand following a pitch (MW†February 8).