PHD co-founder Jonathan Durden is to enter the Big Brother house tonight. Durden, who left the Omnicom-owned media agency in May this year, will appear on the controversial Channel 4 reality show as a contestant.
Durden quit the agency to become a partner at Miles Calcraft Briginshaw Duffy (MCBD), although his start date has yet to be announced. It is thought that Durden is postponing his wedding to enter the reality show.
He co-founded the agency, formerly Pattison Horswell Durden and later New PHD, with David Pattison and Nick Horswell in 1990. Both have since left – Horswell in 2001 and Pattison last year. Durden is also a former Ogilvy & Mather executive.
A spokeswoman for Channel 4 declined to comment.