Coca-Cola is launching a new pan-European TV ad that aims to show what music is like on the “Coke Side of Life”. The ad, which breaks later this week, aims to drive sales of its flagship brand.
The execution, which has been created by WPP-owned Spanish agency Senora Rushmore United, features a young man showing his love for music by spontaneously bursting into song. His performance is captured on video but is then “remixed” by musicians and music lovers before being shown to the original singer in public.
Alessandro Andolina, a spokesman for Coca-Cola European Union Group, says that the ad is a “vibrant and contemporary expression of the way music is accessed, shared nowadays.”
The agency pitched against fellow roster agencies M&C Saatchi in Berlin and Mother to win the brief. It will be run across 23 countries.