Titan Outdoor has retained its contract to handle the outdoor advertising at Network Rail’s major national train stations. The deal will give the outdoor company exclusive control of advertising at stations including London Victoria until 2017.
The deal, which has been extended by three years, has also been restructured. It is thought that it has been changed to offer Titan more favourable terms although it refused to be drawn on the details.
Titan, formerly Maiden Outdoor, will handle advertising at 17 stations also including London Euston and King’s Cross. It says that it will put significant investment into the portfolio and will introduce digital sites across the network.
The original 10-year contract was signed in 2004 and was thought by many industry insiders to hold unfavourable terms that contributed to Maiden’s demise.
Last week, Titan’s joint managing director Alison Reay announced her resignation after 14 months in the job. It †followed the departure of a number of senior staff including sales director Steve Atkinson and development director Helen Bouchez.