Asda to launch “green” CDs

Adsa claims to be the first supermarket chain to offer environmentally friendly CDs. It is launching 84,000 best selling albums into fully compostable packaging from this week.

AsdaAsda claims to be the first supermarket chain to offer environmentally friendly CDs. It is launching 84,000 best selling albums into fully compostable packaging from this week.

The “Ecopac” range, which has been manufactured by Universal Music, is made from 100% recycled and recyclable paper-foam. The CDs will not contain booklets with song titles or lyrics, which will be available from the Universal website instead.

The UK launch of “Ecopac” comes six months after parent company Wal-Mart introduced it in the US. It also follows research by Asda that shows that 225% of all plastic CD covers are thrown away within six months of purchase.

Andy Powell, music buyer at Asda, says: “Making out CD boxes compostable will strike the right note with music lovers, while saving the earth’s resources.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here