Asda claims to be the first supermarket chain to offer environmentally friendly CDs. It is launching 84,000 best selling albums into fully compostable packaging from this week.
The “Ecopac” range, which has been manufactured by Universal Music, is made from 100% recycled and recyclable paper-foam. The CDs will not contain booklets with song titles or lyrics, which will be available from the Universal website instead.
The UK launch of “Ecopac” comes six months after parent company Wal-Mart introduced it in the US. It also follows research by Asda that shows that 225% of all plastic CD covers are thrown away within six months of purchase.
Andy Powell, music buyer at Asda, says: “Making out CD boxes compostable will strike the right note with music lovers, while saving the earth’s resources.”