Buy.At, the affiliate marketing network, has appointed rival OMG’s former managing director Louise Green to fill the newly-created role of client services director. She will lead a team of 20 people.
Green, who took over her new role this week, is in charge of directing client relationships with buy.at’s clients including John Lewis, T-Mobile and Thomas Cook.
Her move to Buy.At follows senior appointments including Peter Mycock as sales director from Experian and Tyson Pearcey who worked with Green at OMG from 2003 until 2006.
Established in 2002, Buy.At encourages advertisers and publishers to communicate directly to ensure the success of affiliate programmes. In the past year it has taken on new clients such as Match.com and Dial-a-Phone to add to its existing client portfolio, which includes AA, Butlins, Carphone Warehouse, Capital One and Egg.