CBS Outdoor is offering one advertiser the opportunity to target revellers heading to four major UK festivals this summer by offering the exclusive rights to advertise at local train stations.
The Festivals Pack deal will offer one advertiser the chance to take out all of the advertising sites at stations close to T in the Park, the Carling Weekends in Leeds and Reading, and the Fflam Festival in Swansea. The festivals are expected to attract up to 300,000 people.
CBS will offer a variety of advertising formats, including hanging banners, platform hoardings and 48-sheet posters to give the advertiser “complete ownership of each stations”.
CBS Outdoor head of sales Fiona FitzGibbon says it is an opportunity for brands to create an association with consumers at a time when they are in a positive mindset.
It is also working with Play.com and Target Media on a campaign for the start of the Glastonbury festival. The online retailer will take over all advertising sites at Castle Cary railway station to target visitors accessing the festival by public transport. Play.com will use all standard advertising sites, as well as specially created formats including headwall and railway banners.
The outdoor company manages advertising sales on the UK’s buses, trams, London Underground, DLR and national rail. It operates in five other European markets as well as China, and is part of the media and entertainment CBS Corporation.