New campaign – Pretty Polly

Pretty%20Polly%20campaignPretty Polly is launching an outdoor campaign to emphasise the power of its range of Silver Fresh sports socks. The ad shows a pair of toned legs kicking through the top of the billboard including on the 20 metre-high Chiswick Tower site.

The campaign, which is the first work developed for the brand by agency Beattie McGuinness Bungay, has the strapline “Bless her little stink-destroying silver-lined socks”.

Sue Clague, commercial director for legwear at owner Courtaulds, says the range extends the Pretty Polly message of “feminine and powerful”.

The ad will also run across about six MegaSixes cut-out sites and six-sheet sites nationally. It will be supported by a poster campaign across 120 health and fitness clubs. It will break next week and run throughout July. Later in the summer, the brand will sponsor Ladies’ International Cricket.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here