New campaign – Pretty Polly

Pretty Polly is launching an outdoor campaign to emphasise the power of its range of Silver Fresh sports socks. The ad shows a pair of toned legs kicking through the top of the billboard including on the 20 metre-high Chiswick Tower site.

The campaign, which is the first work developed for the brand by agency Beattie McGuinness Bungay, has the strapline “Bless her little stink-destroying silver-lined socks”.

Sue Clague, commercial director for legwear at owner Courtaulds, says the range extends the Pretty Polly message of “feminine and powerful”.

The ad will also run across about six MegaSixes cut-out sites and six-sheet sites nationally. It will be supported by a poster campaign across 120 health and fitness clubs. It will break next week and run throughout July. Later in the summer, the brand will sponsor Ladies’ International Cricket.