Top MTV man to oversee TBWA/ Stream’s experiential marketing

Macky%20DreseTBWA/Stream, the brand entertainment agency, has appointed Macky Drese, MTV international vice-president of events and marketing, to the new role of managing partner.

Drese, who will join the agency at the end of this month, will be responsible for overseeing strategy and implementation of all experiential projects, trade marketing and the creative development of marketing campaigns. He will also run a global music programme for a new client, which is due to be announced imminently.

His appointment comes as Stream expands its team to nearly 40 staff and moves offices. Drese will report to managing director Gemma Newland who joined Stream in October last year and will be responsible for a team of seven people.

Drese joined MTV Networks International in 2000 as pan-European marketing manager and was promoted to international marketing events director in 2003. He has created campaigns around sponsored properties such as the MTV Europe Music Awards, with clients including Campari, Hugo Boss and Replay. He was promoted to his current position last March. Stream, which works with clients including Nissan, PlayStation, Adidas and Müller Dairies, says it has experienced significant growth in the past few years in line with the increasing importance of brand entertainment as a distinct sector. Newland says that Drese will bring “valuable insight and hands-on expertise”.

Stream recently created and managed the “Qashqai Urban Challenge” to support the launch of the new Nissan hatchback. It also handled a global film partnership with Eurostar and The Da Vinci Code and developed a global film strategy for Orange.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here