Aegis buys Bluestreak.com

Independent media group Aegis has bought ad-serving business Bluestreak.com for $12.5 (£6.25m). Aegis chief executive Robert Lerwill (pictured) describes the acquisition as a “landmark deal”.

Under the agreement, Aegis will buy Bluestreak’s ad-serving platform, which helps advertisers execute campaigns across all internet media through campaign management, optimisation and analysis.

Bluestreak handles all forms of online advertising but specialises in the delivery of rich media. It will be folded into Aegis’ existing Isobar network, which will allow it to offer what it says is the first global reporting analytics across both search and display.

An Aegis spokesman says the Bluestreak system gives advertisers the power to measure activity beyond clicks, monitoring multiple conversion events to help understand how clicks are translating into purchases and revenue. The company was established in 1999 and has operations in the US, UK, France and Germany.

Lerwill adds of the deal: “Its strategic significance over time will become clear.” Aegis also owns media planning and buying networks Carat and Vizeum.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here