Nicole Kidman fronts Nintendo campaign

Nintendo has announced that Hollywood actress Nicole Kidman is to front the latest pan-European advertising campaign for brain training DS title More Brain Training from Dr Kawashima: How Old is Your Brain?

Nintendo has announced that Hollywood actress Nicole Kidman (pictured) is to front the latest pan-European advertising campaign for brain training DS title More Brain Training from Dr Kawashima: How Old is Your Brain?

The campaign kicks off on Friday this week and will run across print and television. It continues the games giant’s strategy of targeting a wider audience than the traditional gaming market of 18 to 34-year-old males.

Nintendo’s UK marketing director Dawn Paine says: “The brain training phenomenon is sweeping the globe, enjoyed by more than 10 million people from grandparents to Oscar-winning actors. We believe that Nicole Kidman’s leading role in the campaign and the revelation of her DS ‘brain age’ will surprise and excite people all over Europe.”

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