Nicole Kidman fronts Nintendo campaign

Nintendo has announced that Hollywood actress Nicole Kidman is to front the latest pan-European advertising campaign for brain training DS title More Brain Training from Dr Kawashima: How Old is Your Brain?

Nintendo has announced that Hollywood actress Nicole Kidman (pictured) is to front the latest pan-European advertising campaign for brain training DS title More Brain Training from Dr Kawashima: How Old is Your Brain?

The campaign kicks off on Friday this week and will run across print and television. It continues the games giant’s strategy of targeting a wider audience than the traditional gaming market of 18 to 34-year-old males.

Nintendo’s UK marketing director Dawn Paine says: “The brain training phenomenon is sweeping the globe, enjoyed by more than 10 million people from grandparents to Oscar-winning actors. We believe that Nicole Kidman’s leading role in the campaign and the revelation of her DS ‘brain age’ will surprise and excite people all over Europe.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here