BMA Scotland throws weight behind alcohol sponsorship ban

The British Medical Association (BMA) Scotland has added its voice to calls for an end to alcohol companies sponsoring sports and entertainment events, saying it gives brands “innocence by association”. It also wants primary school children to be taught the dangers of alcohol before they are “drawn in” by industry advertising.

Dr Peter Terry, chairman of the BMA Scotland, is making the plea as part of a five-point plan announced this week to break the cycle of drink-related illness and death in the region.

The association believes that although sponsoring entertainment and sporting events and teams has become an “important advertising mechanism” for the alcohol industry, the “exposure of children to alcohol’s linkage gives alcohol innocence by association”.

BMA Scotland also wants to see bulk discounting of alcohol stopped, prices increased and the drink-driving limit reduced from 80mg to 50mg.

Terry says: “Increasing price is one part of a strategy that can deter children from purchasing alcohol. The BMA would also like to see more done in primary schools to educate children about the dangers of drink before they are drawn in by industry advertising.”

It follows similar calls in February from Professor Ian Gilmore, the new president of the Royal College of Physicians, who wants a total ban on alcohol advertising, including sponsorship, as revealed on

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here