Heineken global marketer quits over dispute with ceo

Peter van Campen

Heineken global marketing chief Peter van Campen has left the company following a dispute with the chief executive.

The group commerce director has left the Dutch brewer after 15 years with the company, without a job to go to, over “differing views” with chief executive Jean-Francois van Boxmeer.

The brewer has confirmed Campen’s departure but adds that he has left following a “mutual agreement”. A press statement from the chief executive Boxmeer says: “I would like to thank Peter for the significant contribution he has made to our business over the past 15 years, in particular, for the important role he has played in professionalising our commercial approach and building a strong platform for growth of the Heineken brand. However, given some differing views that we both acknowledge, we have mutually agreed to part company.”

Campen, who was a board member, joined Heineken in 1992 and worked in the Dutch and Thai operating companies before moving to the head office in Amsterdam as director of commercial excellence. He was appointed to the board as the group commerce director in October 2005.

He has been credited with recent launches including DraughtKeg and Heineken Extra Cold.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here