Heineken global marketer quits over dispute with ceo

Peter van Campen

Heineken global marketing chief Peter van Campen has left the company following a dispute with the chief executive.

The group commerce director has left the Dutch brewer after 15 years with the company, without a job to go to, over “differing views” with chief executive Jean-Francois van Boxmeer.

The brewer has confirmed Campen’s departure but adds that he has left following a “mutual agreement”. A press statement from the chief executive Boxmeer says: “I would like to thank Peter for the significant contribution he has made to our business over the past 15 years, in particular, for the important role he has played in professionalising our commercial approach and building a strong platform for growth of the Heineken brand. However, given some differing views that we both acknowledge, we have mutually agreed to part company.”

Campen, who was a board member, joined Heineken in 1992 and worked in the Dutch and Thai operating companies before moving to the head office in Amsterdam as director of commercial excellence. He was appointed to the board as the group commerce director in October 2005.

He has been credited with recent launches including DraughtKeg and Heineken Extra Cold.

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