Homebase launches gardening club

Home improvement retailer Homebase is tapping into the burgeoning interest in gardening with the nationwide launch of its Garden Living Club. It follows a low-key trial of the scheme earlier this year.

The club will give members discount on products and concessions to gardening events such as at Hampton Court. Members will also receive a seasonal magazine with tips and ideas.

The club was initially promoted through mail-outs to customers signed up to Homebase’s Spend and Save loyalty scheme. It is free to join and is now available to all customers who sign-up to Spend and Save in-store or at the retailer’s website.

Fidal Canning, Spend and Save’s customer manager, says the trial gave the retailer a chance to perfect the look and feel of the offer. “Those joining so far range from 30 and 70 years upwards, from more established gardeners to those interested in outdoor living and entertainment.”

Homebase is one of Britain’s largest home improvement retailers with more than 310 out-of-town stores in the UK and Republic of Ireland

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here