Axe falls on Manhunt 2 marketers

Take Two Interactive, the parent company of Rockstar Games behind the banned Manhunt 2 game (MW last week), is understood to have axed its entire UK marketing department.

UK marketing director Sarah Seaby left suddenly last week and a spokeswoman at the company says there now remains only a single PR representative for Take Two.

Take Two and Rockstar have been shaken by regulator the British Board of Film Classification’s (BBFC) decision to reject classification for distribution of Manhunt 2 in the UK. The US equivalent, the ERSB, has given the game an Adult Only classification, meaning Nintendo and PlayStation will not publish the title.

The BBFC said the game featured “unremitting bleakness and callousness of tone” and “sustained and cumulative casual sadism”. As a result of the decision, many observers have questioned whether the publisher has acted responsibly with regard to games marketing.

Take Two has suffered a turbulent year. The US-based company posted a full year net loss of $185m (£92.4m) in February. It has been investigated by NASDAQ over stock options, and shareholders ousted board-level directors, including chief executive officer Paul Eibeler. A sale of the company was mooted earlier this year, although that now appears to be on hold.

The furore surrounding Manhunt 2 has seen Take Two and Rockstar come under the spotlight once again, with many claiming their games promote excessive violence.

However, a number of analysts believe that the controversy surrounding Manhunt 2 could fuel interest in the game and drive sales.

There are also unconfirmed reports that Take Two plans to appeal against the BBFC’s ban.

Latest from Marketing Week

Mark Ritson investigates: Recreational marijuana

After probing America’s newest industry four key questions spring to mind: Which will be the big marijuana brands of the future? Why does scale drive ad effectiveness? What day is it? And, why have my legs stopped working?


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here