Channel 4 is ramping up its focus on new media and technology with the creation of a dedicated directorate, citing that success in digital media will have a “significant impact” on future funding. The broadcaster is appointing its first dedicated director of new media and technology as part of a restructure on its executive team to reflect the growing focus.
The new role will report directly to chief executive Andy Duncan (pictured) and the incumbent tasked with expanding Channel 4’s activities on new digital platforms. Duncan says: “Growing our presence in and our revenue from new digital media platforms is a strategic priority – success in digital media will have a significant impact on Channel 4’s future financing.”
The reshuffle follows the resignation of new media managing director Andy Taylor, who is leaving to join All3Media as digital media director.
Previously, the division sat under the new business directorate, headed by Rod Henwood but will now report to the director of new media and technology. The new directorate will also include information systems and channel operations.
Henwood will concentrate on identifying and developing new profit streams and integrating them with the rest of Channel 4 and continue to manage Channel 4’s recently launched video-on-demand service, 4oD.