The savings specialist The Children’s Mutual has appointed the man who was easyJet’s first sales and marketing director Tony Anderson to its top marketing post.
Anderson takes up the newly-created marketing director’s position immediately. He joins from research group Taylor Nelson Sofres (TNS) where he has been the company’s first e-commerce director since March 2001.
Anderson started his career as a graduate trainee in Midland Bank’s aerospace and shipping corporate finance division.
He left to join British Airways, where he worked in the UK and North America, before moving to Thomas Cook as the product development manager for four years.
He joined easyJet in 1995 as the company’s first marketing director, a role that helped launch the airline. While at the company he also managed the launch of easyRentacar and easyMoney, the car insurance arm of the easyGroup.
Anderson left in 2000 to take on the role of retail marketing director at online financial services group Egg where he had responsibility for the company’s online shopping market when it was part of the Prudential Group.
David White, the Mutual’s chief executive, says the company is keen to develop its marketing strategy. It is a leader in the Child Trust Fund market and provides long-term savings for children.
The children’s Mutual has been providing saving schemes for more than 125 years. It is the only company providing schemes exclusively for children and is the trading name for the Tunbridge Wells Equitable Group.