Head of ISBA to call for responsible advertising

The Incorporated Society of British Advertisers (ISBA) director-general Mike Hughes will use his first annual lunch as a rallying call for responsible advertising and attack the “vocal minority” who skew the debate.

His comments echo the tough new stance of the Advertising Association, which, under chief executive Baroness Peta Buscombe, has made its mission to protect “advertising freedoms” and plans to launch a lobbying and advertising push to fight back.

Hughes will launch the ISBA annual report at next week’s lunch on July 3. In it, he sets out advertising’s role in generating jobs and galvanising businesses.

He uses his address to state: “The freedom to advertise responsibly is crucial to the quality of life we seek in our society. Advertising helps to build strong brands, which support strong businesses, which generate jobs.”

Hughes says: “It informs, educates and enriches our daily life. It follows that this would be a greyer and less prosperous place without the benefits accruing from responsible advertising.”

Yet, while the vast majority would agree with this view, he says, there is a “vocal minority” which does not.

“Easy target” advertising has come under siege from the Government, lobby groups and the public who have blamed the industry in debates surrounding junk food, alcohol and gambling.

He also points to the role that self-regulation in advertising must play and says ISBA will continue to promote that approach within the EU.

Hughes, a former Coca-Cola marketer and chief executive of Bulmers, succeeded Malcolm Earnshaw as director-general.

Since arriving less than two months ago, he has changed the ISBA logo for the first time in more than a decade.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here