Online price comparison site PriceRunner.co.uk is gearing up for a major ad push as it aims to reposition the brand, build its profile and expand its user base.
The strategy is part of a wider repositioning for PriceRunner, owned by ValueClick, which sees the site launch a new logo and brand strapline: “The Price Comparison People”.
A spokeswoman says the campaign is its “biggest advertising push for some time” across outdoor, print, radio and online activity. The campaign will promote PriceRunner and its new mobile application.
The first activity starts this week, using the strapline “Get the power of PriceRunner on your mobile”. The radio execution features a man at speaker’s corner encouraging listeners to join the price comparison revolution. Radio activity will be supported by a micro-site at www.pricerunner.co.uk/ mobile plus banner ads.
PriceRunner.co.uk marketing director Gary Goodman says: “Our mobile application takes price comparison to a new type of consumer who wishes to compare prices anywhere, anytime. “Creative has been developed by Bray Leino, and media buying is through Media Planning Group.
PriceRunner launched in the UK in 1999 and faces competition from Moneysupermarket.com and uSwitch, which embarked on its first above-the-line ad brand building campaign last year (MW December 21, 2006).