TBWA/London has created a new national print campaign for cat food brand Whiskas to promote the key product benefits of the Oh so product range to cat owners.
The “origami” campaign, which will talk about the whole pieces of meat or fish that the Oh so range contains, will launch on June 29. It will run for a ten-week period across press, in-store, trolley panels and online media. The campaign includes five different executives, each using the product packaging to create an origami animal specific to one of the 13 available flavours, ranging from an origami chicken and cow to represent the flavours in the Oh so Meaty range to fish for the Oh so Fishy range. Media planning is through MediaCom.t