Rolls-Royce picks marketing director

Rolls-Royce Motor Cars’ global marketing chief Paul Ferraiolo has been promoted to run the marque’s US division. He starts his new job on July 1.

Ferraiolo joined Rolls-Royce as product marketing manager in 2004. He has spent 27 years in the automotive industry, filling senior posts in engineering, marketing and brand strategy.

Rolls-Royce chairman and chief executive Ian Robertson says: “Paul is taking charge of our largest market at an exciting time, with record sales and an expanding product portfolio.”

Ferraiolo becomes president of Rolls-Royce Motor Cars North America.

As head of marketing, he reported to global sales and marketing director Graeme Grieve. The company is seeking a replacement for Ferraiolo’s former position.

Ex-BMW sales director Grieve was appointed as sales and marketing director at Rolls-Royce at the end of 2005 (MW October 6, 2005). He succeeded Howard Mosher, who left the luxury car marque earlier that year to move to BMW North America (MW March 31, 2005).

Grieve has been with the BMW group, which owns Rolls-Royce, for 17 years. He reports to Robertson, who became Rolls-Royce’s third chairman and chief executive in a year when he was appointed in November 2004.

Robertson, who was head of BMW’s South African operation, took over from Karl-Heinz Kalbfell, who was subsequently appointed to run Fiat-owned Alfa Romeo. Tony Gott resigned from the chairmanship in May 2004.

Rolls-Royce, along with Bentley, was sold to Volkswagen in 1998. In the following year BMW struck a deal to take over the Rolls-Royce marque from January 2003.

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