The Priory Group, the independent mental health services provider, is highlighting the services available at its 16 UK hospitals.
The integrated campaign is the second of four the group intends to run. It will last 12 months and will focus on four areasaddictions, eating disorders, adolescent mental health and day therapy services.
In the first of two ads, a girl is upset by what she sees in a mirror, despite being incredibly thin with bones sticking out. The ad suggests she has an eating disorder. The second ad shows the order in which people with eating disorders often give up the five main food groups. The last picture shows a gravestone.
The ads will run in regional and national press and have been created by Blackburn-based agency Touch Marketing and Design.