Royal Navy in agency hunt

The Royal Navy is seeking a through-the-line agency to handle its regional recruitment advertising. It is understood the account is worth £5m over three years.

The agency will work with the armed service’s lead agencies WCRS, Glue and Carat to develop and build on above-the-line career advertising. It will also have a brief to handle its youth marketing and advertising.

The Navy has issued a tender looking for experience of online advertising, media planning and buying for regional press, radio and specialist media. Agencies must also have experience of youth recruitment marketing and direct marketing.

Earlier this year the Royal Navy launched a digital recruitment drive created by Glue London allowing consumers to send personalised Navy-based video messages via e-mail and mobile phone.

WCRS and Carat were appointed to handle a £5m recruitment drive following a pitch through the COI in June last year. Rainey Kelly Campbell Roalfe/Y&R, the incumbent, had handled the business for more than 20 years. Carat replaced Mediaedge:cia.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here